So you want to become a sex blogger, eh? Well, it’s as noble a pursuit as any, that’s for certain. Just about every topic has an innumerable amount of blogs meant to discuss it, and with something like sex it was only a matter of time before bloggers started to come out of the woodwork. Of course, just like in any field, its not always about what makes a great sex blogger so much as what sex bloggers are talking about the topics a certain group of readers are looking for (a niche). Sex bloggers have their pick of kinky topics to focus on from sexual health to sexual fantasies. With so much to choose from, we know it can be overwhelming so we’ve gathered some practical tips for beginner sex bloggers to get you started.
Disclaimer: This is a post written with the lovely Angela of DoctorClimax. I have been paid to share these opinions but that has in no way affected the truthfulness and desire to help others with this information.
This blog post is written from experiences and not the ONE TRUE WAY of sex blogging. Feel free to do our own thing and seek out advice from many bloggers and writers in the field. We are all learning and growing.
Understand Your Field Of Interest
This is called finding your niche in the writing and blogging world and is probably the biggest piece of advice we could give any of you beginner sex bloggers.
Your blog should be used primarily to inform and discuss topics relating to sex, but within the topic of sex there are tons of subtopics. There’s nothing wrong with having a general sex blog that isn’t too specialized, but even then your general sex blog will naturally differ from others out there. Sex is a universal topic but how we discuss sex is unique to our personalities, culture, and our past history. This will naturally come through in our blogs and color how we discuss sex. Because of this, you will draw a certain type of reader.
You should absolutely know what those readers are thinking of and asking about when it comes to creating new content. Giving them what they’re looking for within your field of interest not only keeps writers block at bay but gets returning readers (fans) with ease.
For example: If you focus on BDSM related topics, think about what questions you had when you were starting off and then write to answer said questions from your own experiences. That last part, from your own experiences and philosophies, is the important part – its what will set your blog apart from others out there. Simply look within your focus topics and see what other semi-related content you should push out to accompany it.
A good sex blogger is much like any other good blogger, their content is well rounded and doesn’t have any major holes.
Establish Tone Very Quickly
There are a lot of different viewpoints out there towards sex. If you are going to throw yours into the ring it should be consistent. Quickly figure out how you’re going to cover sex topics and stick to that style.
This means if you start off with a clinical approach, keep it that way. The same goes for if you are going to take a more aloof or casual approach to your topics.
This way, your readers will be able to quickly understand what point of view you have and what to expect from all of your articles. While it might seem good to be all over the place to not exclude anyone, your readers will appreciate being able to go to you for content of a specific type.
Your tone should also come naturally to you. Pretending to be something or someone you are not might be fun in the bedroom but can be exhausting on the regular, even or especially online. Eventually, your persona will slip and this could leave your readers confused and feeling like their trust in your content has been broken. It’s easier and more fun to just be yourself.
The Technical Side
Choosing and buying your domain name, paying for hosting, and getting your blog set up can feel overwhelming. Thankfully, many pros out there have laid the ground work and there are tutorials all over the place.
Why not blog for free? This can be difficult for 2 reasons. Many free blog hosting platforms don’t allow for adult content. Some of the ones that do, don’t allow you to monetize that content. Even if you don’t want to monetize and are just doing this for fun, your blog is not secure – changes with the host can cause you to lose all of your content in a blink of an eye with no back up or support because there’s no money involved for them to value your hard work. If you have any inkling you might want to do more than simply keep an online diary of you kink and sex life, you will want to look into buying a domain and hosting.
To start out, choosing a website or blog name can be super fun or super daunting. Daire Faust chose her site name early on on a whim that worked out very well for her. Choose something that matches your niche and tone. Following the aforementioned BDSM example, you can choose something with a kinky phrase or bondage term in the title to make readers aware of what the site is about immediately.
Other bloggers choose to go with their pen name which can also allow them to change niches later on if they feel called to do so.
When it comes to hosting, be sure to check in with the host and respite the internet benefiting from sex and sex workers, it makes it hard for anyone affiliated with pleasure. Many hosting companies, including some of the big names with coveted discounts, do not allow adult content or their users to make money off of adult content. If you can’t find any policies regarding adult content in their Terms of Service (ToS), email the provider and double check before purchasing.
Lastly, choose a website builder that you are comfortable posting on and working with. Even if you decide to go with a website developer and designer to do the groundwork for you, you will want something you can easily post regularly on, add advertisements to, and can navigate without frustration. Again, we are blessed in that there are plenty of tutorials for nearly every platform available online today.
A final tip – hosting, domains, and other website and blogging services are often available at a fabulous discount during the holiday season, especially Black Friday and Cyber Monday. Be on the look out for what hosting and platform you want to use and see if they have any coupons, discount codes, or sales coming up before you purchase. Also check in with your favorite sex blogger friends or the people you follow to see if they can give you the hook up on a deal with what service providers they use (usually a win-win situation for everyone).
Figure Out How You Will Monetize Your Time
Some people blog entirely for the sheer thrill of it, while others prefer to at least make enough money to cover their domain and hosting fees. If you are dedicating significant amounts of time to maintaining your blog, it would be a prudent choice to figure out how to make your time pay for itself.
There are many different ways to do this even for beginner sex bloggers, whether it be through affiliate marketing, sidebar ads, or allowing for sponsored content to be posted on your site. It doesn’t matter which one you pick or even if you engage in all of them, but you should be cognizant of how you intend to turn your blog into a source of income if that is an eventual goal of yours.
Angela Watson who blogs alongside her husband over at DoctorClimax.com focuses on affiliate marketing. “The best way we’ve found to monetize our sex blog has been signing-up for various sex toy affiliate programs. These affiliate programs offer anywhere between 4%-30%+ for referring sales. This way, whenever you mention a product on your website, you can link to the product via an affiliate tracking link. If someone ends up purchasing the toy, you will be compensated for referring that user. This has been the best way we’ve found to monetize our traffic. We get paid for recommending products that we’d recommend regardless of whether we were compensated.”
Daire also uses affiliate marketing but makes the bulk of her income through freelance writing. “My website/blog allows for companies I want to write for to see my work in action. It also is a hub for my readers to see what information I’m sharing across social media and other platforms – a source of advertisement for those other sites. It helps sell my service as a writer and so I’m paid not only for my experience, my work writing, but also for access to you, my fabulous readers.”
As with any content, look at your niche. If you are a creative type, consider writing erotic fiction and selling it on your site. If you are into it and discuss porn on your site, consider making some of your own.
Other methods of monetization include creating a Patreon or membership site for exclusive content and bundling blog content, editing it, and create an ebook for sale.
Have A Plan To Expand
When you first start blogging it can be pretty intimidating. You have this empty website just begging to be populated with quality content, but you’ve barely just finished your about page.
Over time, you’ll start having distinct categories within your site and lots going on to keep people entertained. Of course, there’s always more work to be done in the world of online blogging.
You should have a plan to expand your social media presence, work with other websites, and in general increase your online reputation. As you show up on more and more websites providing valuable content, things like links to your website will begin flowing in like crazy which will only help bring more people to your blog at the end of the day.
To help you prepare for this, consider the following:
- Track your traffic through Google Analytics
- Budget for getting the next tier of hosting in case you write a viral blog post that suddenly floods your site and, heaven forbid, crashes it.
- Back up your content regularly…in case of crash
- Keep your internet hygiene and safety in mine – this means making sure your website is secure, there’s no spam making its way into your comments, your content is up to date, and your links are updated (not broken).
- Network – be kind to fellow bloggers whether they are experts with years of experience or beginner sex bloggers like you. Comment on their blog posts (hint, hint), and learn from their experiences.
- Keep an open mind about content and monetization – some of the best opportunities are the ones that come out of left field so keep checking your emails and comments out.
- Invest in learning opportunities, experiences, and website/content developement when you can.
- Remember that you are always learning – once you have content consistency, unique voice, and an idea for monetization, start looking into topics like SEO, collaborations, etc.
To be frank, being a sex blogger isn’t necessarily all that different from being any other kind of blogger. Its a lot of fun – its about sex, its supposed to be fun! Just remember to be consistent in releasing content and to be yourself when writing it.
Best of luck to you if you do decide to take the plunge and create your very own sex blog!